Our Team


Leah Soibel

Founder and CEO of Fuente Latina

Leah Soibel, a Hispanic American and Israeli, has more than a decade of experience on the ground in Israel, the U.S, Latin America and Spain working with thousands of Spanish-language journalists and opinion leaders from around the world.

Leah established Fuente Latina in 2012 after recognizing a void in the Latino media market and in response to the growing demand by global Hispanic journalists for factual information about Israel and the Middle East in their language and in real time.

Since then, she has brought millions of Spanish speakers an accurate image of Israel and the region through international media events, expert interviews and briefings, as well as helicopter tours and many other initiatives.

Fuente Latina has grown quickly under her leadership and today is recognized as the only media organization that breaks down geographical, cultural and linguistic barriers for Spanish-language media covering Israel, the Middle East, and the Jewish world.

Leah is the go-to expert for Spanish-language media covering stories about Israel and the Middle East. She is regularly published in influential outlets such as Infobae and Univision.com, and is frequently interviewed by Spanish-language media about regional issues.

Leah established Fuente Latina after seven years at The Israel Project where she was among the original core staff in Jerusalem. Previously she worked in intelligence. She is a National Security Education Program Fellow and received an Arabic-language certificate from the American University of Cairo’s Arabic Language Institute.

She has a BA in Middle East History from Dickinson College, an MA in Security Policy Studies from George Washington University, and has completed coursework for a Doctorate in Political Science at the Hebrew University of Jerusalem.

Leah mainly splits her time between Miami and Jerusalem and is mom to toddler Zack Pedro.

Rafael Aníbal

Chief Communications Officer | Madrid Office

Rafael has more than a decade of experience working with media in Spain, Israel, Latin America, and the U.S. He has reported for major newspapers, radio and TV stations and worked on communications campaigns for several media outlets.

As Chief Communications Director, Rafael oversees Fuente Latina’s global Spanish-language media outreach, press relations, and interviews as well as production, content, and more. He has led and organized dozens of media missions to Israel, as well as numerous international media tours with newsmakers to the U.S. and Latin America, facilitating hundreds of interviews with top global Spanish-language media outlets.

His production work for Fuente Latina has resulted in two TV Emmy awards for two major U.S. Hispanic networks.

Rafael has a BA in Journalism from the University Carlos III of Madrid, an MA in Television Journalism from the Antonio de Nebrija University in Madrid, as well as an MA in Diplomacy and Security from Tel Aviv University. He also has a Postgraduate Diploma in Digital Journalism from the Open University of Catalunya.

Rafael is based in Spain, but he is a citizen of the world.

Maya Siminovich

Senior Editor | Israel Office

Maya Siminovich produces videos and written content for Fuente Latina that are viewed by millions of Spanish speakers worldwide. 

She researches stories in the field, working with editors, and assists visiting journalists with filming and production in Israel. 

Maya previously worked with EFE, the #1 Spanish-language news agency in the world, Israel’s KAN Radio, and has worked for more than  20 years as a freelance journalist for a variety of global print, television and radio outlets. 

Maya was born in Jerusalem and raised between Barcelona and Madrid. She has a BA in Information Sciences from Complutense University, Madrid, an MA in Audiovisual Journalism from New York University and a PhD in Philosophy from Carlos III University, Madrid. 

She speaks Spanish, Hebrew, English, and Portuguese.

Enrique Domínguez

 Digital Designer | Mexico City

Trained in Design and Graphic Arts, Enrique brings over a decade of demonstrated experience in brand consulting, typographic innovation and creative communications.

His passion for design led him to work on campaigns for Unilever, The Coca-Cola Company, Harley-Davidson, Kellogg’s, Listerine, NAPA Auto Parts, Cinépolis, Apex Tool Group, and many others.

Enrique’s skills have been recognized with industry accolades by the CLAP Awards, Latin American Design Awards, Revista a! Design, Círculo Creativo de México, Premio Nacional de diseño MX Diseña México and, most recently, Americas Property Awards.

Sara González

Digital Media Producer | Mexico City

Sara is a skilled audiovisual creator with a strong background in journalism and more than a decade of experience in content production. 

Sara’s storytelling has touched diverse audiences spanning a wide range of topics from news to entertainment.

Her career began as a television editor at Azteca Deportes transitioning later to digital content production at Grupo Imagen. She has worked on a variety of brands including Excelsior Digital and Salud180.

Paloma Soto

Social Media Manager | Mexico City

Paloma manages social media content for Fuente Latina.

Paloma has worked with numerous global brands including Warner Bros Pictures, Amazon, Johnson & Johnson, BMW, M&M’S and others. Her work has been recognized with several prestigious accolades including FOMLA, Effie Awards and the CNN Expansión Award.

She graduated in Latin American literature from the Universidad Iberoamerica and developed professionally in the fields of social networks, marketing and communication.

Eduardo Ramirez

Video Editor | Mexico City

Eduardo creates audiovisual stories for Fuente Latina’s social media platforms.

Prior to joining the Fuente Latina team, Eduardo created commercials, motion graphics and other creative content for top brands including YouTube, Nike, Bimbo, MVS, Digital, Jafra, D’Gari, and others.

He graduated as a Graphic Designer from the National University of Higher Studies.

Alain Osorio

Graphic Designer and Illustrator | Pachuca Hidalgo, Mexico

Alain designs all our branding, graphics and visual production.

Alain has worked on numerous designs, illustrations, and animation for local and international artists, as well as projects for brands including Comercial Mexicana, Amnesty International, Volaris, the language startup Poliglota, and others.

He studied Industrial Design at UAM Xochimilco University.