Portela leads content production teams for Fuente Latina and Activista Media.
MIAMI, FL _ Fuente Latina is pleased to announce the appointment of Laura Portela as its new Digital Media Director.
Portela brings over a decade of experience in the digital marketing industry. She led production strategies with top names in the entertainment world before joining Fuente Latina this month.
In her new role, Portela leads Fuente Latina’s digital creative production for Fuente Latina and Activista Media platforms, while developing audience engagement.
Prior to Fuente Latina, Portela worked as an editor for several prominent artists including, Christina Aguilera, Bad Bunny, Daddy Yankee, Ozuna, Sia, Alejandro Sanz, Romeo Santos, and others. She also worked with ESPN and Operation Smile, a non-profit organization.
“I’m incredibly excited to join Fuente Latina and Activista Media. Our mission is to create great content using a mobile-first storytelling approach,” Portela said upon assuming the position. “As we want to connect with different audiences, we want to explain the world through stories that feel close to them, and the best way to do this is through vertical screens and horizontal storytelling,” she said.
Portela is based in Mexico City and reports to Fuente Latina’s Chief Digital Officer, Fabián Santillán.
To contact Laura Portela
Digital Media Director