Our Team

Leah Soibel, Founder & CEO

Leah Soibel

Leah Soibel, a Hispanic American and Israeli, has more than a decade of experience on the ground in Israel, the U.S, and Latin America working with hundreds of global Latino journalists. In 2012, she founded Fuente Latina (FL), the only organization of its kind engaging global Latino media covering Israel and the Middle East in their language and in real-time. The Algemeiner named her on the “Jewish100” list in 2014.

Leah launched Fuente Latina in response to a growing demand from Latino media for greater access to information about Israel and the Middle East in Spanish. She has been bringing millions of Spanish speakers an accurate image of the region through international media events, expert interviews and briefings, as well as helicopter tours. Leah is the go-to expert in Israel on Latino media, due to her access to hundreds of journalists and Latino leaders. She is regularly published in Miami’s El Nuevo Herald and Univision.com, and is frequently interviewed by Spanish media about regional security issues and Iranian influence in Latin America.

She established FL after seven years at The Israel Project; her last two as years there she was TIP’s Spanish Media Program director. Previously she served in intelligence. Leah is a National Security Education Program Fellow and received an Arabic language certificate from the American University of Cairo’s Arabic Language Institute. She has a BA in Middle East History from Dickinson College, an MA in Security Policy Studies from George Washington University, and has completed coursework for a doctorate in political science at the Hebrew University of Jerusalem. Leah speaks English, Spanish, Hebrew and Arabic, and reads Portuguese and Farsi.

She splits her time between Jerusalem and Miami. Besides running FL, Leah now dedicates her time to being a new mom to son Zack Pedro.

To contact Leah Soibel, please send her an email: leah@fuentelatina.org

Cindy Novak, Executive Director, Miami Office

Cindy is Executive Director of Fuente Latina’s Miami Office. She is a digital media expert with more than 20 years of experience. Cindy is responsible for all of Fuente Latina’s Miami operations including its new Hispanic digital content program.

In 1997, she was one of the founders of Wild Technologies of Brazil, the first company to offer third-party e-commerce approved by the Brazilian government. Upon returning to the U.S. in 2003, she led business development for Terra Networks’ EZ Target Media division. Terra is the digital arm of Telefónica, one of the largest communications companies in the world and an innovator in Hispanic digital media.

After leaving Terra, she established Hipcricket’s mobile publisher division, working with more than 450 publisher sites. She also introduced the Hispanic and Tourism vertical markets in Undertone and launched the Hello & Hola Media office in New York. Working at Adsmovil, Cindy quadrupled their publishers’ division and consulted for a number of companies looking to work with publishers in Latin America.

Cindy speaks English, Spanish and Portuguese and has a working knowledge of Hebrew. She has lived in Israel, Spain and Brazil. She holds a Bachelor’s and Master’s degree from New York University, as well as a Master’s in International Marketing from the Getulio Vargas Foundation in Sao Paulo, Brazil.

To contact Cindy Novak, please email her: cindy@fuentelatina.org

Gloria Garcés, Media Outreach Director, Miami Office


Gloria is Fuente Latina’s Miami Office Media Outreach Director. She is responsible for all media outreach, communications, and programing in South Florida.

Prior to joining Fuente Latina, Gloria worked as Executive Producer, On-Air Talent and Director of Public & Community Relations for Mira TV (formerly CNN Latino); and the co-owner of EVENTERS, an event management company in Miami.

She began her journalism career as the TV host of “A Todo Dar” with the Enlace network, which reached more than 70 million viewers throughout the U.S. and Latin America. She also worked in radio, hosting two different segments: “Saliendo del Rojo” that aired on more than 300 radio stations in Latin America, and Haciendo el Bien,” which aired in South Florida for three years.

Garcés has also worked at CreatAbility, one of the first advertising agencies in the United States focused on the Hispanic market, working with major brands such as Universal Studios and NBC. She later became one of the youngest executives in the Spanish music industry as Vice President of One Voice Records, a record label and distribution company, where she is credited with convincing the Latin Academy of Recording Arts and Sciences to include categories for Spanish Christian music, first added during 2001 Latin GRAMMYs awards.

In 2014, Garcés received the “Hispanic Woman of Distinction” Award and in 2012, the organization Mujer de Conquista presented her with the “Award to the Extraordinary” in the area of Government.

Gloria graduated Magna Cum Laude from the University of Miami’s School of Business with a degree in Marketing. She studied International Journalism at Florida International University and is an alumna of Lifework Leadership.

Garcés was born in Guatemala, of Cuban descent, and lives in Miami with her daughter.

To contact Gloria Garcés, please email her: gloria@fuentelatina.org

Rafael Aníbal, Communications Director, Madrid Office


Rafael has over a decade experience working with media in Spain, Israel, Latin America and the U.S. He has reported for major newspapers, radio and TV stations and worked on communications campaigns for various media outlets.

As Communications Director, Rafael overseas all of Fuente Latina’s global Hispanic media outreach, press relations, interviews and production, as well as content. He has lead and organized dozens of media missions to Israel as well as numerous international media tours with newsmakers to the U.S. and Latin America; facilitating hundreds of interviews with top global Hispanic media outlets.

He has produced dozens of TV, radio and print news stories about Israel and the Mideast.

Rafael has a BA in Journalism from the University Carlos III of Madrid, an MA in Television Journalism from the Antonio de Nebrija University in Madrid, as well as an MA in Diplomacy and Security from Tel Aviv University. He also has a Postgraduate Diploma in Digital Journalism from the Open University of Catalunya.

Rafael is based in Spain. His work frequently takes him to Israel, the U.S. and across Latin America.

To contact Rafael Aníbal, please email him: rafael@fuentelatina.org

Daniella Benaim, Director of Operations


Daniella Benaim, is the Director of Operations of Fuente Latina’s Israel office. She is responsible for all local activities including planning missions, ground and aerial tours, production details, and other media programing.

Benaim earned a BA in History and Latin American Studies, as well as an MA in Diplomacy and Military History from Tel Aviv University.

Benaim has held leadership roles in research and marketing for major media networks. Those operational roles, in Israel and abroad, also include working as Head of Public Relations for film production companies. She worked and lived in Latin America for over a decade.

She is fluent in Hebrew, Spanish and English.

Daniella currently lives in Tel Aviv with her two sons.

To contact Daniella Benaim, email her: daniella@fuentelatina.org

David Gallego, Community & Content Manager, Madrid Office

Gallego has worked for more than 24 years as an editor, journalist and digital marketing specialist in Israel, England and Spain. Based in Madrid, Gallego produces online press content and oversees all of FL’s social media platforms and marketing campaigns.

He has a BA in Journalism from Wales University and an MA in Digital Marketing & E-commerce from EAE Business School in Madrid. David has also completed a specialty course in Community Management from UNED Foundation in Spain.

Gallego is fluent in Spanish and English.

To contact David Gallego, email him: info@fuentelatina.org