About Us

Leah Soibel

Leah SoibelLeah Soibel launched Fuente Latina (FL) in December 2012 in response to a growing demand from Latino media for greater access to information about Israel and the Middle East in Spanish. FL is the only Israeli organization that proactively engages Latino media, inside of Israel and globally, in their own language and in real time.

Soibel, a Hispanic American and Israeli, has a decade of experience on the ground in Israel and elsewhere working with global Spanish media. For years she has been bringing millions of Spanish speakers an accurate image of Israel through international media events, expert interviews and briefings, as well as helicopter tours. Leah is the go-to expert in Israel on Latino media, due to her access to hundreds of journalists and Latino leaders. She has a regular column in Miami’s Diario de Las Americas and frequently is interviewed by Spanish language TV and radio programs about regional security and Iranian influence in Latin America.

Leah established FL after seven years at The Israel Project; her last two as years she was TIP’s Spanish Media Program director. Previously she served in intelligence. Leah is a National Security Education Program Fellow with an Arabic language certificate from the American University of Cairo’s Arabic Language Institute. She has a BA in Middle East History from Dickinson College, an MA in Security Policy Studies from George Washington University, and has completed coursework for a doctorate in political science at the Hebrew University of Jerusalem. Leah speaks English, Spanish, Hebrew and Arabic, and reads Portuguese and Farsi.

If you want to contact Leah Soibel,  please send her a email to leah@fuentelatina.org

Cindy Novak, Executive Director

Cindy is Fuente Latina’s Executive Director based in Miami. She has been immersed in the world of digital media for 20 years working both in the United States and abroad.

In 1997 she was one of the founders of Wild Technologies of Brazil; the first company to offer third-party e-commerce approved by the Brazilian government.

In 2003, she came to the United States and shortly thereafter led the business development area for Terra Networks’ EZ Target Media division. Terra is the digital arm of Telefónica, one of the largest communications companies in the world and an innovator in Hispanic digital media. Comscore ranked EZ Target Media as the fastest growing ad network with a 368% increase in 2009.

After leaving Terra, she created Hipcricket’s mobile publisher division, working with more than 450 publisher sites. She also introduced the Hispanic and Tourism vertical markets in Undertone and launched the Hello & Hola Media office in New York. Cindy quadrupled the publishers division of Adsmovil and does consulting for a number of companies looking to work in Latin America.

Cindy speaks English,Spanish and Portuguese and has a working knowledge of Hebrew. She has also lived in Israel, Spain and Brazil. She holds a Bachelor’s and Master’s degree from New York University as well as a Master’s in International Marketing from the Getulio Vargas Foundation in Sao Paulo, Brazil.

To contact Cindy Novak,  please send her a email to  cindy@fuentelatina.org

Gloria Garcés, Executive Producer

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Prior to joining Fuente Latina, Gloria worked as Executive Producer, On-Air Talent and Director of Public & Community Relations for Mira TV (formerly CNN Latino); and the co-owner of EVENTERS, an event management company in Miami.

Garcés began her diverse career at CreatAbility, one of the first advertising agencies in the United States focused on the Hispanic market, working with major brands such as Universal Studios and NBC. She later became one of the youngest executives in the Spanish music industry as Vice President of One Voice Records, a record label and distribution company. Gloria is credited with convincing the Latin Academy of Recording Arts and Sciences to include categories for Spanish Christian music, first added during 2001 Latin GRAMMYs awards. During her 13 years in the music industry she worked closely with Spanish language media in the US, Europe, and Latin America; establishing relationships with over 8,000 media contacts.

Gloria commenced her career in journalism as the TV host of “A Todo Dar” with the Enlace network, which reached more than 70 million viewers throughout the U.S. and Latin America. She also worked in radio, hosting two different segments: “Saliendo del Rojo” that aired on more than 300 radio stations in Latin America, and “Haciendo el Bien,” which aired in South Florida for three years. In 2012, Gloria was selected to moderate the televised presidential debate in Guatemala.

Prior to joining CNN Latino, Garces worked as Director of Protocol and Community Relations for the office of a Miami-Dade County Commissioner, serving as the Military and Faith-based Liaison.

In 2014, Garcés received the “Hispanic Woman of Distinction” Award and in 2012, the organization Mujer de Conquista presented her with the “Award to the Extraordinary” in the area of Government. She is a founding Board Member of the Miami Christian Chamber of Commerce, and a member of PhilanthroGUIA,” an organization that helps to educate and promote the concept of philanthropy to Hispanics.

Gloria graduated Magna Cum Laude from the University of Miami’s School of Business with a degree in Marketing. She studied International Journalism at Florida International University and is an alumna of Lifework Leadership.

Garcés was born in Guatemala, of Cuban descent, and lives in Miami with her daughter.

If you want to contact Gloria Garcés,  please send her a email to gloria@fuentelatina.org

Rafael Aníbal, Director de Comunicación

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He is a graduate of the University Carlos III of Madrid, he holds a MA in Television Journalism from the Antonio de Nebrija University in Madrid, as well as an MA in Diplomacy and Security from Tel Aviv University of Tel Aviv. He also has a Postgraduate Diploma in Digital Journalism from the Open University of Catalunya.

Rafael has over a decade experience working with media in Spain. He has reported for major newspapers, radio and TV stations and worked on campaigns for various communications outlets.

Rafael lives between Spain and Israel, although his work takes him throughout the Middle East and elsewhere.

If you want to contact Rafael Aníbal,  please send him a email to rafael@fuentelatina.org

Daniella Benaim, Director of Operations

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Daniella Benaim, is the Director of Operations of Fuente Latina’s Israel office. She is responsible for all local activities including planning and program execution in Israel. Benaim earned a Masters in Diplomacy and Military History as well as earning a BA in History and the History of Latin America, both from Tel Aviv University of Israel. She worked and lived in Latin America for over a decade. Benaim has held leadership roles for major media firms in research and marketing. Those operational roles, in Israel and abroad, also include her work as Head of PR for film production companies. Daniella currently lives in Jerusalem with her two sons.

She is fluent in Hebrew, Spanish and English.

To contact Daniella Benaim,  please send her email to daniella@fuentelatina.org